Section Head, Marketing and Merchant Management
Location: Region – Yangon, Township – Kyauttada
Employment Type – Full Time
Section Head, Marketing and Merchant Management
Job Descriptions:
- Develop marketing strategies and tactics to drive traffic into the bank – owning the implementation from idea to execution
- Coordinate, manage and execute all marketing, advertising and promotional activities
- Supervise all marketing activities and social media channels and activities
- Preparing and managing digital marketing budget – Quarterly, Semi-annually, Annually
- Conduct market research consistently to keep up-to-date with existing market trends and forecast future potential market trends
- Analyze current market conditions and competitor information quarterly and yearly
- Develop and implement marketing & project plans and go-to-market strategies for the bank’s new and existing products
- Maintain and expand existing marketing platforms including social media platforms
- Monitor, review and report on all marketing activity monthly and ensure targeted results
- Prepare and monitor marketing budget on a quarterly and annual basis and deliver marketing activities within agreed budget to reach targeted KPIs
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Collaborate with internal stakeholders, creative teams and external agencies and vendors
Job Requirements:
- 5+ years of relevant working experiences in Marketing field
- Proven record of planning and executing successful marketing events and product launches
- Excellent understanding of digital marketing concepts as well as online marketing tools such as Facebook Adverts, Google AdWords & SEO/SEM
- Excellent communication and interpersonal skills – must have adaptable communication style for interacting with team members and upper management
- Microsoft Office skills are required (MS. Excel, MS. Word and MS. PowerPoint)
- A high-degree of self-drive and motivation
- Fluency in Burmese & English languages
- Team leader and player, able to work under pressure & over-time as needed
- Top-notch negotiation and influencing skills with empathetic mind
- Must be able to travel as required by business need – within and outside of Yangon
