Full Time
Yangon
Posted 5 months ago

Section Head, Marketing and Merchant Management

Location: Region – Yangon, Township – Kyauttada

Employment Type – Full Time

Section Head, Marketing and Merchant Management

Job Descriptions:

  • Develop marketing strategies and tactics to drive traffic into the bank – owning the implementation from idea to execution
  • Coordinate, manage and execute all marketing, advertising and promotional activities
  • Supervise all marketing activities and social media channels and activities
  • Preparing and managing digital marketing budget – Quarterly, Semi-annually, Annually
  • Conduct market research consistently to keep up-to-date with existing market trends and forecast future potential market trends
  • Analyze current market conditions and competitor information quarterly and yearly
  • Develop and implement marketing & project plans and go-to-market strategies for the bank’s new and existing products
  • Maintain and expand existing marketing platforms including social media platforms
  • Monitor, review and report on all marketing activity monthly and ensure targeted results
  • Prepare and monitor marketing budget on a quarterly and annual basis and deliver marketing activities within agreed budget to reach targeted KPIs
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Collaborate with internal stakeholders, creative teams and external agencies and vendors

Job Requirements:

  • 5+ years of relevant working experiences in Marketing field
  • Proven record of planning and executing successful marketing events and product launches
  • Excellent understanding of digital marketing concepts as well as online marketing tools such as Facebook Adverts, Google AdWords & SEO/SEM
  • Excellent communication and interpersonal skills – must have adaptable communication style for interacting with team members and upper management
  • Microsoft Office skills are required (MS. Excel, MS. Word and MS. PowerPoint)
  • A high-degree of self-drive and motivation
  • Fluency in Burmese & English languages
  • Team leader and player, able to work under pressure & over-time as needed
  • Top-notch negotiation and influencing skills with empathetic mind
  • Must be able to travel as required by business need – within and outside of Yangon

Job Features

Job Category

Business Development

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