Digital Marketing Executive
Location: Region – Yangon, Township – Kyauttada
Employment Type – Full Time
Job Descriptions:
- Provides HR policy, guidance and interpretation when appropriate upon consultation with respective COEs.
- Building, planning and implementing overall digital marketing strategy as required by various business teams
- Handling social media management – build content calendars, and liaise with internal design team for visuals in alignment with proposed content
- Managing and overseeing all digital marketing/social media channels of the bank
- Measuring ROI and KPIs of executed digital marketing campaigns
- Preparing and managing digital marketing budget – Quarterly, Semi-annually, Annually
- Managing and improving online content, considering SEO and Google Analytics
- Researching & keeping up-to-date with digital marketing trends
- Launching optimized digital adverts to increase the bank’s social media presence as well as brand awareness
- Monitoring competition within the market and able to provide suggestions and solutions for improvement
- Liaising and maintaining relationship with third-party agencies and vendors when needed
- Manages self by setting individual plans based on department KPI and looking to achieve it. Provide guidance and support to junior staff.
- Are expected to be able to explain facts, policies, processes related to one’s own job area to others outside the organization.
- Occasionally required to modify existing methods and approaches within own scope the benefits of existing procedures.
- Apply board knowledge of a single professional discipline achieved through advanced theoretical knowledge and limited working experience.
Job Requirements:
- Any Degree or Bachelor/Master in any related field
- At least (2) years of related experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts as well as online marketing tools such as Facebook Adverts, Google AdWords & SEO/SEM
- Experience with B2C social media & email campaigns & strategies
- Skilled experience creative content writing – all around different social media channels
- Someone who is a critical thinker, team player and has good problem-solving skills
- High sense of ownership and offers great interpersonal and communication skills
- Possesses a high-degree of self-drive and motivation
